Opt-Out Link
Want to use a branded (Alphanumeric) sender ID for your SMS marketing campaign and still be spam compliant? The opt-Out link is the perfect tool to allow this.
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Updated over a week ago
Opt-Out Link - When Sending SMS using your verified Alpha Sender ID
When sending SMS messages using a custom sender ID, recipients cannot reply directly. In this case, it’s essential to include an opt-out link in your message to give recipients a clear and easy way to unsubscribe.
The platform provides a built-in option to insert a compliant Opt-Out Link into your message content.
Inserting an Opt-Out Link
To insert an opt-out link when composing your message, click the Opt Out dropdown in the message box and select Opt Out Link.
A short opt-out URL (e.g. https://sms.link/abc123) will be inserted. When the recipient clicks the link, they’re taken to a landing page to confirm their request to unsubscribe.
Once confirmed, their mobile number is automatically added to your designated Opt-Out List, and they will no longer receive messages associated with that list.
Using Multiple Opt-Out Lists
If you are utilising multiple opt-out lists (e.g. for marketing, alerts, or different regions), each list has its own unique opt-out link.
When you insert the opt-out link into a message, it will be tied to the specific Opt-Out List selected for that send. This means:
Recipients are only opted out of the category of messages linked to that list
They can still receive messages from other lists (e.g. opting out of marketing but still receiving service alerts)
To manage your opt-out lists, visit:
Managing Opt-Outs